Inspiring Books and Articles

Anderson, Chris. 2008. “The End of Theory: The Data Deluge Makes the Scientific Method Obsolete.” Wired.

Anderson, Chris. 2009. The Long Tail: How Endless Choice Is Creating Unlimited Demand. New York: Random House Business.

Anderson, Chris. 2010. Free: How Today’s Smartest Businesses Profit by Giving Something for Nothing. New York: Hyperion.

Ariely, Dan. 2010. Predictably Irrational: The Hidden Forces That Shape Our Decisions. New York: Harper Perennial.

Atkinson, Cliff. 2011. Beyond Bullet Points: Using Microsoft© PowerPoint© to Create Presentations That Inform, Motivate, and Inspire. Redmond, WA: Microsoft Press.

Beall, Anne E. 2010. Strategic Market Research: A Guide to Conducting Research That Drives Businesses. Bloomington, IN: IUniverse.

Berinato, Scott. 2016. Good Charts: the HBR Guide to Making Smarter, More Persuasive Data Visualizations. Boston, MA: Harvard Business Review Press.

Bono, Edward De. 1993. Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas. New York: HarperCollins Publishers.

Bono, Edward De. 2015. Lateral Thinking: Creativity Step by Step. New York: Perennial Library.

Brighton, Henry, and Gerd Gigerenzer . “Homo Heuristics and the Bias–Variance Dilemma.” Action, Perception and the Brain 68–91.

Butler-Bowdon, Tom. 2017. 50 Psychology Classics: Your Shortcut to the Most Important Ideas on the Mind, Personality, and Human Nature. London: Nicholas Brealey.

Carnegie, Dale. 1998. How to Win Friends and Influence People. New York: Pocket Books.

Cialdini, Robert B. 1985. Influence: How and Why People Agree to Things. Fort Mill, SC: Quill.

Craig, Juana Clark. 2012. Project Management Lite: Just Enough to Get the Job Done … Nothing More. North Charleston, SC: CreateSpace.

Davenport, Thomas H., and Jeanne G. Harris. 2007. Competing on Analytics: The New Science of Winning. Boston, MA: Harvard Business School Press.

Duarte, Nancy. 2010. Resonate: Present Visual Stories That Transform Audiences. Hoboken, NJ: Wiley.

Ellenberg, Jordan. 2015. How Not to Be Wrong: The Power of Mathematical Thinking. New York: Penguin.

Epstein, Robert. 1996. Creativity Games for Trainers: A Handbook of Group Activities for Jumpstarting Workplace Creativity. New York: Training McGraw-Hill.

Few, Stephen . “Dashboard Confusion.” Perceptual Edge, March 2014.

Few, Stephen. 2006. Information Dashboard Design: The Effective Visual Communication of Data. Sebastopol, CA: O’Reilly.

Fisher, Roger, William Ury, and Bruce Patton. 2011. Getting to Yes. New York: Penguin.

Gaissmaier, W., and Julian N. Marewski. 2011. “Forecasting Elections with Mere Recognition from Lousy Samples: A Comparison of Collective Recognition, Wisdom of Crowds, and Representative Polls.” Judgment and Decision Making.

Gardner, Howard. 1999. Intelligence Reframed: Multiple Intelligences for the 21st Century. New York: Basic Books.

Gigerenzer , G., and Wolfgang Gaissmaier. 2011. “Heuristic Decision Making.” Annual Review of Psychology.

Gilovich, Thomas. 1993. How We Know What Isn’t So: Fallibility of Human Reason in Everyday Life. New York: The Free Press.

Gladwell, Malcolm. 2000. The Tipping Point: How Little Things Can Make a Big Difference. Boston, MA: Little Brown.

Gladwell, Malcolm. 2007. Blink: The Power of Thinking Without Thinking. New York: Back Bay Books.

Godin, Seth. 1999. Permission Marketing: Turning Strangers into Friends, and Friends into Customers. New York: Simon & Schuster.

Godin, Seth. 2001. Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You. New York: Hachette Books.

Godin, Seth. 2005. Purple Cow: Transform Your Business by Being Remarkable. New York: Penguin.

Goldstein, Daniel G., and Gerd Gigerenzer. 2002. “Models of Ecological Rationality: The Recognition Heuristic.” Psychological Review 109, no. 1: 75–90.

Grant, Adam, and Sheryl Sandberg. 2017. Originals How Non-Conformists Move the World. New York: Penguin Publishing Group.

Rashed. 2014. “Data Analytics: Creating a Roadmap for Success.” CROSSINGS: The Sapient Journal of Trading and Risk Management.

Henry, Todd. 2013. The Accidental Creative: How to Be Brilliant at a Moment’s Notice. New York: Penguin.

Kahneman, Daniel. 2012. Thinking, Fast and Slow. New York: Penguin.

Kahneman, Daniel, and Gary Klein. 2009. “Conditions for Intuitive Expertise: A Failure to Disagree.” American Psychologist 64, no. 6: 515–26.

Kaplan, Robert S., and David P. Norton. 2009. Execution Premium: Linking Strategy to Operations for Competitive Advantage. Boston, MA: Harvard Business Press.

Kaufman, Josh. 2012. The Personal MBA: Master the Art of Business. New York: Portfolio/Penguin.

Kelley, Tom, and David Kelley. 2015. Creative Confidence: Unleashing the Creative Potential Within Us All. London: William Collins.

Kelley, Tom, Jonathan Littman, and Thomas J. Peters. 2016. The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm. London: Profile Books.

Kemp, Martin. 2011. Leonardo. New York: Oxford University Press.

Kim, W. Chan., and Mauborgne Renée. 2005. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, MA: Harvard Business School Press.

Knaflic, Cole Nussbaumer. 2015. Storytelling With Data: A Data Visualization Guide for Business Professionals. Hoboken, NJ: Wiley.

Kumar, V., J. Andrew Petersen, and Robert P. Leone. 2007. “How Valuable Is Word of Mouth?” Harvard Business Review, October 2007.

Lewis, Michael. 2003. Moneyball: The Art of Winning an Unfair Game. New York: W. W. Norton.

Lewis, Michael. 2017. The Undoing Project. New York: Penguin.

Lindstrom, Martin. 2008. Buyology: The New Science of Why We Buy. New York: Doubleday.

Lindstrom, Martin. 2011. Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy. New York: Crown Business.

Lucas, Stephen E. 2007. The Art of Public Speaking. New York: McGraw-Hill.

Madsbjerg, Christian. 2017. Sensemaking: The Power of the Humanities in the Age of the Algorithm. New York: Hachette Books.

Madsbjerg, Christian, and Mikkel B. Rasmussen. 2014. “An anthropologist walks into a bar…” Harvard Business Review, March 2014.

Madsbjerg, Christian, and Mikkel B. Rasmussen. 2014. The Moment of Clarity: Using the Human Sciences to Solve Your Hardest Business Problems. Boston, MA: Harvard Business Review Press.

Marr, Bernard. 2017. Data Strategy: How to Profit from a World of Big Data, Analytics and the Internet of Things. London: Kogan Page.

Martin, Roger L. 2009. The Opposable Mind: Winning Through Integrative Thinking. Boston, MA: Harvard Business Press.

Mayer-Schönberger Viktor, and Kenneth Cukier. 2013. Big Data: A Revolution That Will Transform How We Live, Work, and Think. London: John Murray.

Medow, M. A., and C. R. Lucey. 2011. “A Qualitative Approach to Bayes’ Theorem.” Evidence-Based Medicine, 16, no. 6: 163–67.

Michalko, Michael. 2006. Thinkertoys: A Handbook of Creative-Thinking Techniques. New York: Ten Speed Press.

Morgan, Michael. 1993. Creating Workforce Innovation: Turning Individual Creativity into Organizational Innovation. Warriewood, NSW, Australia: Business & Professional Pub.

Mousavi, Shabnam, and Gerd Gigerenzer. 2014. “Risk, Uncertainty, and Heuristics.” Journal of Business Research, 67, no. 8: 1671–78.

Peppers, Don, and Martha Rogers. 2005. Return on Customer: Creating Maximum Value from Your Scarcest Resource. New York: Crown Business.

Pillay, Srinivasan S. 2017. “Brain Can Only Take So Much Focus.” Harvard Business Review, May 2017.

Pillay, Srinivasan S. 2017. Tinker Dabble Doodle Try: Unlock the Power of the Unfocused Mind. New York: Ballantine Books.

Pressfield, Steven. 2002. The War of Art: Winning the Inner Creative Battle. New York: Rugged Land.

Sawyer, Robert Keith. 2013. Explaining Creativity: The Science of Human Innovation. New York: Oxford University Press.

Sawyer, Robert Keith. 2013. Zig Zag: The Surprising Path to Greater Creativity. San Francisco, CA: Jossey-Bass.

Scappini, Alberto. 2016. 80 Fundamental Models for Business Analysts: Descriptive, Predictive, and Prescriptive Analytics Models with Ready-to-Use Excel Templates. Charleston, SC: CreateSpace.

Schutt, Russell K. 2019. Investigating the Social World: The Process and Practice of Research. Thousand Oaks, CA: Sage.

Schwartz, Barry. 2004. The Paradox of Choice Why More Is Less. New York: HarperCollins.

Silver, Nate. 2012. The Signal and the Noise: Why So Many Predictions Fail, but Some Don’t. New York: Penguin.

Sober, Elliot. 2012. Core Questions in Philosophy: A Text with Readings. 6th ed. Upper Saddle River, NJ: Pearson.

Jim. “From Data Scientist to Data Artist.” Anametrix (White Paper).

Taleb, Nassim Nicholas. 2005. Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets. New York: Random House Trade Paperbacks.

Taleb, Nassim Nicholas. 2010. The Black Swan: The Impact of the Highly Improbable. New York: Random House Trade Paperbacks.

Tapscott, Don, and Anthony D. Williams. 2010. Wikinomics: How Mass Collaboration Changes Everything. New York: Portfolio.

Tharp, Twyla, and Mark Reiter. 2006. The Creative Habit: Learn It and Use It for Life: A Practical Guide. New York: Simon & Schuster.

Amos, and Daniel Kahneman. 1974. “Judgment under Uncertainty: Heuristics and Biases.” Science 185 (September).

Amos, and Daniel Kahneman. 1985. “The Framing of Decisions and the Psychology of Choice.” Behavioral Decision Making 25–41.

Wahl, Erik. 2017. The Spark and the Grind: Ignite the Power of Disciplined Creativity. New York: Portfolio/Penguin.

Wheelan, Charles J. 2014. Naked Statistics: Stripping the Dread from the Data. New York: W. W. Norton.

Zenko, Micah. 2015. Red Team: How to Succeed by Thinking Like the Enemy. New York: Basic Books.

search previous next tag category expand menu location phone mail time cart zoom edit close