Alberto Scappini

I have more than 10 years’ experience in data analytics mainly in the travel and transportation industry. I currently manage the market research department of a transportation company and teach data analytics in a private business school in Madrid, Spain. I’m also author of the book “80 Fundamental Models for Business Analysts”

Other projects

Blog about analytics models and Excel templates

Dashboard of Spanish tourism data

What I do

Business Analytics Manager at Renfe-SNCF

Head of business analytics, I provide valuable information to the organization to improve decision making. My main tasks are market research, business analysis, data analysis, development of predictive and forecasting models, survey management, Business Intelligence system exploitation (data discovery, data analysis and reporting) and BI project management. Based on the business requirements of different departments, I collect, organize, and analyse data to provide them with the information needed. I manage the budget of the Market Research department and I manage external market research projects collaborating with external IT providers and consultants.

Professor of Data Analytics at Madrid School of Marketing
Bachelor’s Degree in Professional Practice
(Pearson BTEC Level 4 Higher National Certificate in Business)

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